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Logo Design

 

ilahuber

How To Succeed Your Logo In 7 Tips

 

The logo of a company is essential for the communication to be successful. It must be said that the logo contributes a lot to the identity of a company. A successful company logo is a logo that is both striking, explicit and clear. Need advice to achieve such a result? To guide you, we've put together the 7 essential tips for creating a company logo. With this list, the design of a logo will have no secret for you!

Why learn about creating a logo?

It is tempting to try to create a company logo yourself. But it must be admitted that it is a more complicated task than it seems. And for good reason, a company logo must be clear, original, legible, intelligent, well designed, and so much more! This is all the more important because a company's logo represents the foundation of its communication. It is essential to help customers and prospects to memorize the company and its values, and to differentiate it from the competition.

Therefore, you are absolutely right to seek advice if you want to tackle the creation of a logo. The keys to a successful business logo.

When designing your logo or consult with any logo design service professionals, it's important to keep in mind what makes a logo successful.

A successful logo has to bring together 7 essential qualities, which we have listed here. So, if you're looking for a quality logotype to represent your business, keep in mind that your logo should:

1) Attract attention

A logo must be able to convey an emotion, to arouse the unexpected and to capture the attention of its target. All this can happen:

• By choosing dynamic colors ,

• By adding a striking symbol,

• Or by adopting an original or two-way design.

If your logo looks like any other, it will not help your business stand out or affirm its identity.

2) To be recognizable

The logo of a company must be both legible, identifiable and easily identifiable.

This means that your logo must be clear, and easily identify your business. It should not be overloaded, or too similar to the logos of your competitors or well-known companies.

A logo must be legible from near and far. Ideally, your customers should be able to recognize your logo one meter away, even when printed at the size of a postage stamp.

3) Meaningful

A logo is clearly in line with the company's strategy and visual communication. It must therefore represent the values of a company, but also help to differentiate it from other companies.

If you go through a graphic designer or a communication agency, the creator of a logo must make creative and relevant proposals, while avoiding any confusion or resemblance to other existing logos.

In this case, it is imperative to analyze your competitors. Choosing radically different colors from their logos can give you much more visibility because your logo will not be confusing.

4) Be memorable

A logotype must be simple and readable. This allows instant and quick identification.

No need to add a multitude of symbols or pictograms on your logo, as this will hurt your brand image. The simpler a logo and its symbols, the more effective it is.

Think of the logos of Apple, McDonalds or Nike. They are so simple that you could draw them without a model, proof that they are outstanding! The difficulty is of course to create a logo that is both simple and yet original.

5) Be sustainable and timeless

Logos creations are often part of the graphic trends of the moment, which is a big mistake!

What is fashionable today will not be so tomorrow. Getting inspired by current graphical trends involves different risks:

• Your logo may look like any other,

• It will not be memorable,

• It may also switch mode very quickly.

Your company logo should last at least 10 years. For this reason, we do not recommend following trends in colors and graphic styles, which change from year to year.

Choose a style that is unique to you and represents the company, rather than a fashionable style.

6) Be Declare

A company logo must be easily applicable to all communication media. This means that your logo must adapt to:

• A website,

• A flyer,

• An e-mail,

• A business card,

• An advertising poster,

• Etc.

Apart from simple supports (print or web), a logo must also adapt in size and color .

Your company logo must be able to be used on a light background as on a dark background. Declining the logo in white and black is often a simple way to make it adaptable in all circumstances.

7) Being vector

In direct response to the previous point, remember that a quality logo is a vector logo. One of the worst mistakes to make would be to make a logo under Paint or Photoshop.

Your logo must be designed in vector, so that you can print it on any communication medium, and at any size.

Such a precaution makes your logo adaptable to any support: T-shirt, cap, billboard, kakemono, etc.

This last tip puts an end to the seven essential qualities of a logo. Remember to reread and memorize this list, and always check that the logos you design meet each of these qualities. This will ensure you have a successful and practical business logo.

Remember that creating a logo is a complex step, and one that takes time. Have the reflex to create several prototypes, and to involve different people in the creation of your logo. 

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